My background
10+ years in B2B sales
10+ years as Project Manager
Google Ads Certified
Google Analytics Certified
Project Manager PMP (PMI) Certified
Why work with me
01
Business thinking behind every campaign.
Before touching campaign settings, I analyze your business: margins, sales cycle, customer value, competitive position. My 10+ years in B2B sales means I think about leads that generate revenue, not just clicks that inflate reports.
04
Clean structure from day one.
A properly structured account costs less to run and is easier to optimize over time. I build campaigns with naming conventions, logical ad group architecture, and negative keyword lists that prevent wasted spend from the start.
02
ROI & ROAS focus — not just traffic.
I manage ad spend the way a business owner would — with clear focus on Return on Investment and Return on Ad Spend, not vanity metrics.
05
Full-cycle perspective.
I look at the complete path: search query → ad → landing page → conversion → sale. If your landing page is killing conversions or your tracking is misconfigured, I'll tell you — even if it's outside the ads themselves.
03
Conversion tracking before scaling.
I won't recommend increasing budget until GA4 + GTM + Google Ads conversion tracking is verified and accurate. Every optimization I make is based on real data — not assumptions.
06
Project management discipline & transparent communication.
10+ years as a certified Project Manager (PMP) means structured execution, accountability, and clear communication. You receive weekly and monthly reports — what was done, why, and what's next — so you're always informed without having to ask.
